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Struik Nature

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Tuluver: The Hoax Bird Invented to Save the Vulture (Podcast and Video)

Sasol 300 Easy-to-see BirdsSasol 300 maklik sigbare voëls van Suider-Afrika100 Common Bird Calls in East Africa

 
In order to raise awareness about the importance of vultures, and the threat of extinction that they face, BirdLife South Africa recently launched a hoax campaign about a “newly discovered” species: the Tuluver.

The stunt included a video of the fictitious bird, as a way of getting people to pay attention to the “beautiful birds” we are already privileged to have.

BirdLife SA CEO Mark Anderson spoke to Karien Jordaan about the video. He said that although the organisation apologises for causing trouble, the campaign got a huge amount of attention.

Listen to the podcast:

Watch the video about the fictitious Tuluver bird:

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